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In China, people are embracing the annual traditional festival – the Dragon Boat Festival. This festival is not only a commemoration of ancient traditions but also a joyful celebration of modern life.
The Dragon Boat Festival, also known as Duanwu Festival, is one of China’s traditional festivals, originating from the Warring States period and spanning thousands of years of history. Legend has it that the Dragon Boat Festival was established to commemorate the ancient Chinese patriotic poet Qu Yuan. Today, the Dragon Boat Festival has become an important holiday for promoting Chinese traditional culture and enriching people’s lives.
This year’s Dragon Boat Festival, whether in urban or rural areas, people are actively participating in various celebratory activities. In urban areas, dragon boat races are one of the most popular events. Communities, businesses, and institutions organize dragon boat teams to compete fiercely, demonstrating the power of teamwork. In addition, various cultural performances and traditional food exhibitions are held across the country, allowing people to experience a strong festive atmosphere amidst their busy lives.
In rural areas, people pay more attention to the inheritance of traditional customs. Every household makes zongzi, an indispensable delicacy for the Dragon Boat Festival. During the process of making zongzi, family members gather together, sharing their feelings and stories year after year, enhancing family bonds and friendships. Additionally, rural areas still preserve some ancient customs, such as hanging mugwort and dragon boat racing, which allow people to experience the charm of traditional culture.
In continuation with the spirit of celebration, we are excited to announce that DYM will be hosting a New Product Launch and Resource Connection Conference in Beijing on June 9th. We cordially invite you all to join us for this special occasion. Let’s come together to embrace tradition, innovation, and community as we embark on this exciting journey with DYM.